Early Fruit and Vegetable Seed Catalogs in Southern California: Wartime - The Arboretum
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  • The catalogs below are an example of some of the patriotism on display during both World Wars I and II.  American citizens were encouraged to grow their own fruits and vegetables and start their own Victory Gardens to do their part.

    Paul J Howard's Flowerland Victory Garden catalog cover  

    Paul J. Howard’s Flowerland. Victory, Vegetables, Vitamins (c. 1940s)

    Paul J. Howard’s Flowerland offered customers a Victory Garden
    planting chart. (c. 1940s)
    Victory Garden Planting Chart from Paul J. Howard's Flowerland
    Paul J Howard's Flowerland Vegetabel Seeds of Outstanding Merit Paul J. Howard’s Vegetable Seeds of Outstanding Merit

    “Plant your Victory Garden with these selected seeds for fresh, home-grown vegetables of mouth-watering quality.”

    (c. 1940s)

    “America” the Food Supplier of the World

    This catalog appealed to American patriotism.

    Aggeler & Musser Seed Company (1944)

    Aggeler & Musser 1944 catalog cover
    Aggeler & Musser 1920 catalog p. 1 This page gives thanks to the return of the boys who served in WWI.

    Aggeler & Musser Seed Company (1920)

    Raise Some Food and Help Win the War

    Fraser’s California Sun Ripened Vegetable and Flower Seeds (1943)

    Fraser's CA Sun-Ripened Vegetable and Flower  Seeds 1943
    Diegaard Nurseries 1943 catalog back Diegaard’s Nursery told customers that planting fruit was “a decided effort toward victory which is the duty of each and every one of us. 

    Diegaard Nurseries (1943)

    On this page, Germain’s tells it’s customers that they have been supplying badly needed vegetable seeds to our Allies.

    Germain Seed Company (1945)

    Germain's Seed Company 1945 catalog p. 10-11
    Theodore Payne 1919 catalog "new  beans" New Beans from “Over There”

    Theodore Payne advertises beans that were sent to him from the boys at the front.

    Theodore Payne Garden Guide (1919)

    | Seed Catalogs – Home | 1888-1909 | 1910-1919 | 1920-1929 | 1930-1939 | 1940-1945 | Avocados | Wartime | Aggeler & Musser | Germain’s | Bibliography |

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    © 2019 Los Angeles County Arboretum and Botanic Garden • 626.821.3222 • 301 North Baldwin Ave, Arcadia, CA 91007 • Website Design by Kirk Projects.

    © 2019 Los Angeles County Arboretum and Botanic Gardens

    Phone: 626.821.3222

    301 N. Baldwin Ave, Arcadia, CA, 91007

    Site Design by Kirk Projects